Why Moroccan Tribal Rugs are Trending in Toronto

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Why Moroccan Tribal Rugs are Trending in Toronto

It's undeniable. Moroccan tribal rugs are definitely having a moment in Toronto, as they have in many other global cities for a long time. Some have transitioned from trend to straight up modern classic—I'm looking at you Beni Ourain—and others are well on their way. If you haven't delved into the dusty, washed out colours and imperfect symmetry of the rugs from the Beni M'Guild tribe, I suggest you take a look at our 2017 Summer Collection. Beni M'guilds bridge the gap between the impressionistic tribal rugs, and the more composed city rugs, such as the ones originating from Fez or Rabat.

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Mellah: Rugs in Situ

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Mellah: Rugs in Situ

Choosing a rug—especially when it is a vintage, one of a kind piece—is a big decision for most of our customers.  Sometimes, the rug seems to choose the person, and the whole transaction is over in 20 minutes.  Most of the time, we go through almost every piece in the shop and often end up with a narrowed down selection for a Mellah-Chez-Vous before THE RUG is chosen.  We love this process, but totally understand that when all the rugs get pulled out it can feel like a RYOGBIV explosion in our 500 square foot College Street store/showroom in Toronto, Canada.

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