Although it comes off paternalistic in sections—it was published by the French Protectorate with the intention of selling Moroccan rugs in France—it is energetically written, has lots of info about the tribes and terroirs of Morocco, and Ricard has an obvious love of the rugs. It is a very rare book that I paid $100 dollars for, and has a glaring typo right on the cover. I love it.
It's undeniable. Moroccan tribal rugs are definitely having a moment in Toronto, as they have in many other global cities for a long time. Some have transitioned from trend to straight up modern classic—I'm looking at you Beni Ourain—and others are well on their way. If you haven't delved into the dusty, washed out colours and imperfect symmetry of the rugs from the Beni M'Guild tribe, I suggest you take a look at our 2017 Summer Collection. Beni M'guilds bridge the gap between the impressionistic tribal rugs, and the more composed city rugs, such as the ones originating from Fez or Rabat.