It's undeniable. Moroccan tribal rugs are definitely having a moment in Toronto, as they have in many other global cities for a long time. Some have transitioned from trend to straight up modern classic—I'm looking at you Beni Ourain—and others are well on their way. If you haven't delved into the dusty, washed out colours and imperfect symmetry of the rugs from the Beni M'Guild tribe, I suggest you take a look at our 2017 Summer Collection. Beni M'guilds bridge the gap between the impressionistic tribal rugs, and the more composed city rugs, such as the ones originating from Fez or Rabat.
Tie a vintage scarf around the handle to give your bag a unique personality, make it easy to identify in a crowd of other straw bags (i.e. at upcoming music festivals such as WAYHOME) & for nonchalant-cool ManRepeller- esque vibes.
Choosing a rug—especially when it is a vintage, one of a kind piece—is a big decision for most of our customers. Sometimes, the rug seems to choose the person, and the whole transaction is over in 20 minutes. Most of the time, we go through almost every piece in the shop and often end up with a narrowed down selection for a Mellah-Chez-Vous before THE RUG is chosen. We love this process, but totally understand that when all the rugs get pulled out it can feel like a RYOGBIV explosion in our 500 square foot College Street store/showroom in Toronto, Canada.
We love them because of their allusions to the stricter geometry and symmetry of "city" rugs, while still being imperfect and folky. The colors are amazing, and hardly anyone has them which makes them that much cooler. When someone asks you about your rug, you can smugly answer, "it's a Rehamna, you've probably never heard of them."