Our little Moroccan Rug shop turned 3 this April. Like human infant/baby years the past 3 have been what feel like “the longest shortest time” (also the name of an amazing podcast). Running a small business is invigorating, intimidating and intense. The highs are So high (not just because Marijuana is now legal across Canada) and, the lulls can feel pretty low. It is easy to feel like we are only as good as our last Moroccan Rug sale- but, like the Toronto Raptors, we have to remember to keep our heads down, work hard and focus on the big picture (not sure what the NBA finals are equivalent to in the Toronto based Moroccan rug business, but you know what I mean, right?)
We recently procured a secret stash of rugs from a Moroccan expat living in Montreal. Good quality vintage Moroccan rugs are getting harder to find and more expensive, so this was a most welcome and unexpected bounty of unique and authentic Moroccan rugs. Welcome to Toronto, Moroccan Rugs. May you enjoy your time here.
Real estate agents: I have read enough of your breathless prose hawking real estate on Facebook. Now read some of ours: we are selling exclusive, move in ready, oversized, stunning Moroccan rugs with great potential. Hurry! They won't last long.
Although it comes off paternalistic in sections—it was published by the French Protectorate with the intention of selling Moroccan rugs in France—it is energetically written, has lots of info about the tribes and terroirs of Morocco, and Ricard has an obvious love of the rugs. It is a very rare book that I paid $100 dollars for, and has a glaring typo right on the cover. I love it.